PETA Global 2020 Issue 1

ISSUE 1 | WINTER 2020

ADVANCING THE ANIMAL RIGHTS REVOLUTION 19 PAGE 2020: PETA Boldly Goes Where No One Has Gone Before Kaley Cuoco Vegan fashions: more “Big Bang” for your buck Get to Know Pigs Somebody, not some bacon 22 PAGE

12 PAGE The Buddhist Chef Turn your kitchen into Nirvana

P E T A ’ s 2 0 2 0 V i s i o n • P E T A ’ s 2 0 2 0 V i s i o n •

Marmoset: © iStock.com/piyathep • Recipes: © Samuel Joubert • Owl: © iStock.com/LagunaticPhoto

Want to know how breakthroughs occur? In 1998, a PETA staffer sitting in an airport overheard two employees of a multinational corporation discussing a massive US Environmental Protection Agency (EPA) plan to test industrial chemicals on millions of animals – even though many of their effects were already well known. PETA got to work right away, hiring a scientist trained at Harvard and Johns Hopkins to lead a campaign against the tests and testify before Congress, as well as holding protests all over the US. The agency backed down and spared more than 800,000 animals. Now, after working with PETA scientists for years, the EPA has vowed to stop requiring any toxicity tests on mammals by 2035. Breakthroughs like these are a result of PETA’s unique, multipronged approach, which includes exposing cruel and pointless experiments, promoting and funding the development and validation of humane testing methods, and pressuring authorities to enforce existing laws and pass new ones.

also founded The PETA International Science Consortium Ltd., a team of scientists in the US, the UK, Europe

and India, that has saved millions of sentient beings worldwide by working closely with companies and government agencies – even coauthoring papers with them – to end animal tests. PETA targets animal experiments like a game of Jenga, pulling out a piece here and a piece there, until the whole operation falls down. Some of those “pieces” have included persuading 115 global food and beverage companies to ban animal tests, replacing animals with simulators in trauma surgery programs in 22 countries, and, most recently, persuading the US National Institutes of Health to prioritize human-relevant sepsis research over cruel and flawed experiments on mice and rats. Like the starship USS Enterprise crew, PETA boldly goes where no other group has gone before – from laboratories and ostrich farms to racetracks and roadside zoos. With your support, animal liberation isn’t just a sci-fi fantasy – it’s becoming a reality.

Not only does PETA have more scientists on staff than any other animal protection organization, it

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Turn the page to read more about PETA’s vision to end speciesism.

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His mother, Sadie Frost, appeared in PETA’s iconic “I’d Rather Go Naked Than Wear Fur” series. His dad, Jude Law, wrote on PETA UK’s behalf urging the World Trade Organization to uphold the EU ban on seal-fur imports – which it did. Now, model, musician, and lifelong Rafferty Law Fights for Animal Rights

A MESSAGE FROM Ingrid Newkirk PETA’s President

Rafferty Law ad: Photo © Trevor Leighton | Styling/Kristine Kilty • Rafferty Law in PETA tee: © Trevor Leighton • Fisheye woman: © iStock.com/sdominick

vegetarian Rafferty Law stars in this PETA UK ad highlighting Canada Goose’s cruelty in trapping animals for fur. Talk about family values! Take Action Now Send a message to everyone you meet by wearing Rafferty’s tee, available

PETA Unleashes Killer Cows

T hat Star Trek motto about “going boldly” might as well be PETA’s. One member who knows that is Barbara Adams. She was called for jury duty during the Clinton-Whitewater trial in 1996 and captured massive media attention when she wore her Fleet Command uniform to court. It’s what she wears every day! As Barbara explained, she sports the uniform because she wants everyone to know that she lives by Star Trek values, such as inclusion, tolerance, and peace. The crew’s prime directive is also PETA’s: Everyone must take responsibility for ensuring that no one is enslaved or bullied. While not every life form speaks the same language or looks the same, all must be respected. If that isn’t a true animal rights outlook, I don’t know what is.

It’s great that Starbucks offers nondairy milk, but why does it charge extra? The added cost is like a tax on helping animals, public health, and the environment. PETA is campaigning to end the udderly ridiculous upcharge with protests at the java giant’s headquarters and online calls to action that have generated more than 155,000 e-mails and texts to the company. PETA Presses Starbucks to Stop Bilking Vegans

Since 1970, more than 90% of cleared Amazon rainforest has been used for either grazing or growing feed for cattle – and this practice helped fuel last summer’s record-setting wildfires. PETA placed a series of visceral ads near college campuses and one of the oldest tanneries in the US, pointing out that people who consume meat and buy leather contribute to the destruction of the rainforest and all its inhabitants, from parrots to monkeys. To view and share the ads, which were designed by German advertising agency fischerAppelt, visit PETA.org/AmazonFires .

at PETA.org/Store , and send a message directly to Canada Goose at PETA.org/CanadaGoose .

Bizarro comic: © Dan Piraro | Bizarro.com • Torn paper border: © iStock.com/yasinguneysu

Take Action Now Urge Starbucks to stop charging extra for vegan milk at PETA.org/Starbucks .

Star Trek was perhaps the first TV show to popularize eating vegetarian. Vulcan

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Victory! Airbnb Jettisons Cruelty

crew member Spock ate no meat because

he was driven by logic. “The needs of the many outweigh the needs of the few, or the one,” he said. Other Enterprise crew members ate meat but not from slaughtered

Absolut Victory! PETA Pours Ice on Animal Tests GLOBAL It’s the best thing to happen to vodka since the cosmopolitan: Following discussions with PETA, Absolut Vodka maker Pernod Ricard – the world’s second-largest wine and spirits company – ended its support of experiments in which rats are

Available at PETA.org/Store .

At PETA’s urging, Airbnb now prohibits tourist experiences that exploit animals, and Booking.com and TripAdvisor have stopped selling tickets to any facility that displays captive cetaceans – including SeaWorld.

animals – instead, it was “inorganically

LOVE ALL! EVERYONE WINS WITH WIMBLEDON’S VEGAN CREAM Texas A&M University’s Board of Regents meeting got a short, sharp shock when Oscar-nominated actor and PETA ally James Cromwell used his famous voice to demand that the school end its pointless and cruel muscular dystrophy experiments on golden retrievers. “I am appalled at the regents’ lack of compassion!” Cromwell told the attendees before being led away in handcuffs. “Do the right thing! Free these dogs!” Go, James, go! Together, we will get those dogs out. James Cromwell Gets Locked Up to Free Imprisoned Dogs

materialized” or “beamed up” from a “replicator.”

It’s 2020 – not 2345 – but there are already signs that the future depicted in Star Trek is coming to pass. A Spanish company called NovaMeat is developing technology to create vegan steak on a three-dimensional printer (much like the show’s replicator). Stem cell biologist Dr. Nicholas Genovese, whose cultured-meat research was partly funded by PETA, cofounded Memphis Meats, which has created the first lab-grown meatball and chicken meat. Boosted by support from Bill Gates, Richard Branson, and even animal-killing giant Tyson, the company aims to have “clean” chicken in stores by 2021. Imagine a world in which everyone lived by Star Trek’s prime directive, in which everyone – regardless of the color of their skin or whether they had fur, feathers, or scales – had the right to “live long and prosper.” We can do much more than imagine it: We can help make it happen, and with your help, PETA plans to do just that.

The tide appears to be turning: Within weeks of PETA’s call for a US Securities and Exchange Commission investigation into SeaWorld’s disingenuousness regarding its mistreatment of dolphins, the abusement park’s CEO resigned – after holding the job for only seven months – and 100 employees were laid off.

poisoned with alcohol and killed.The policy applies to all of the company’s brands – including Chivas Regal whisky and Jameson Irish Whiskey – and to more than 1,600 ingredient suppliers.

In a compelling new PETA ad, Haven actor Eric Balfour tells fans that going to SeaWorld contributes to animals’ torture. “They belong in the open ocean,” he says.

Take Action Now PETA protests prompted AAA Northeast to join other regional AAA clubs – including in Arizona, Minneapolis, and Washington – in ending sales of tickets to SeaWorld. Please go to PETA.org/AAA to urge the national organization to follow suit.

Take Action Now Go to PETA.org/TAMU to demand that the school close the dog lab.

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2 GLOBAL NEWS

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Horseracing Is Trouble

After taking a licking from PETA – including a shareholder resolution, months of protests, half a million e-mails, and returns of unwanted “Crapsticks” by PETA supporters – Pfizer, Chapstick’s parent company, banned cruel depression experiments in which mice, hamsters, rats, and guinea pigs are literally forced to sink or swim. Pfizer Bans ‘Forced SwimTests’

– Just Ask Taylor Swift After PETA Australia alerted Taylor Swift to the cruelty of horseracing and its link to horse slaughter, she canceled a performance

Badger: © iStock.com/DamianKuzdak

at Australia’s notoriously dangerous Melbourne Cup, where six horses have died in just five years. The industry took another PR hit when a public outcry over PETA’s documentation of former racehorses being beaten in the face at a South Korean slaughterhouse prompted police to file the first-ever cruelty charges against horse slaughterhouse workers.

Taylor Swift: © Starmaxinc.com • Clown fish: © iStock.com/marrio31 • Ostrich: © iStock.com/dangdumrong

PETA does not support or oppose any candidate or party for elective office.

PETA’s ecow-friendly “heifer” hoofed it all over the US, spreading the vegan message at climate change conferences, presidential debates, and the Democratic convention in New Hampshire. She rubbed shoulders with Cory Booker, Joe Biden, Marianne Williamson, and other presidential candidates; posed for photos; and got lots of hugs and high-fives from vegans and future vegans. PETA ‘Cow’ Hits the Campaign Trail

Animal acts are in hot water on both sides of the pond. In California, the most populous state in the US, legislators have passed a law cosponsored by PETA that bans the use of most animals in traveling acts. Illinois, New York, and New Jersey have already passed similar bans. And now, after years of PETA UK agitation, England has joined Scotland and Ireland in outlawing wild animal acts. “Travelling circuses are no place for wild animals in the 21 st century,” said Environment Secretary Michael Gove, who introduced the bill. “I am pleased that this legislation will put an end to this practice for good.” Circus Cages Barred FromL.A. to London

Victory! Walmart

Your e-mails won the day! Walmart no longer sells live fish, following complaints by PETA and tens of thousands of its supporters about animals kept in filthy water, cruelly tossed out with the Stops Selling Live Fish USA

Take Action Now Go to PETA.org/ForcedSwim to tell Bristol-Myers Squibb

and Eli Lilly that it’s time to pull the plug on these useless tests.

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trash, or flushed down the toilet. Will Petco be the next to do the right thing? Despite a PETA exposé revealing that listless, sick, and dead betta fish (commonly shipped from as far away as Thailand) were floating in tiny plastic containers at stores across the US, the company has yet to act.

Take Action Now Shrink your carbon hoofprint: Visit PETA.org/VSK to order a free vegan starter kit.

Like a splash of ice-cold Gatorade in the face, fans got a feel for chained dogs’ misery when NFL star Tyrann “Honey Badger” Mathieu Honey Badger Does Care About Chained Dogs

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Take Action Now Please visit PETA.org/PetcoBettas to tell Petco that you say NO to selling fish.

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PETA GERMANY HELPS SAVE ROMANIA’S STREET DOGS

PETA Wins! Retailers Give Ostriches a Reprieve

LOVE ALL! EVERYONE WINS WITH WIMBLEDON’S VEGAN CREAM After hearing from PETA, high-end cosmetics companies NARS and Morphe – known for their professional yet affordable makeup brushes – have stopped using badger hair. PETA Asia’s investigation revealed that badgers are confined to small wire cages, where they slowly go insane, before being beaten to death in order to make brushes for shaving, applying makeup, and painting. Victory! Morphe, NARS Ban Badger Hair

Australian fashion brand Bardot, whose ostrich feather dress got a resounding thumbs down from Facebook commenters, agreed to put an immediate end to the use of ostrich feathers after viewing PETA’s video exposé documenting cruelty at the world’s largest ostrich slaughterhouse and learning from PETA Australia about “live plucking,” in which ostriches are held down and their feathers are ripped out by hand or with pliers. After hearing from PETA, Italian luxury brand Jil Sander confirmed that it had banned exotic skins, including ostrich.

Get Tyrann’s cozy sweatshirt at PETA.org/Store .

Sheby is feeling much better now – thank you! The stray puppy (pictured), who was suffering from a broken leg, is one of thousands of Romanian dogs and cats sterilized, provided with emergency veterinary care, and/or placed in a loving home by PETA Germany and local partner Eduxanima in an effort to prevent animal suffering on the streets and in severely crowded, derelict “shelters.” The PETA affiliate was inspired to help because Romania has over 600,000 stray dogs and cats, perhaps more than any other European country.

locked himself inside a walk in freezer for a PETA video urging people to bring dogs indoors. Enduring the frigid temperatures for just 20 minutes, he said, “I can get out of this freezer,” but dogs who are chained outside are “not able to get warm.”

Take Action Now Please never buy animal-hair brushes: Choose cruelty-free synthetics instead.

Take Action Now Watch and share Mathieu’s video at PETA.org/HoneyBadger and sponsor a doghouse for a backyard dog at PETA.org/Doghouse .

Take Action Now Learn more and support this vital work at PETA.org/Romania .

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We’re Not the Only Species on Earth: Let’s Stop Acting Like It

By Tracy Reiman, PETA Executive Vice President

I wonder what it would be like to have a watch that, instead of telling the time, told you how little time you have left. Like the White Rabbit in Alice inWonderland, I believe there’s no time to waste if we want to get things done. So, let’s push the envelope before it’s time to push up daisies. supremacism. If, as Thomas Henry Huxley said, we “[s]it down before fact as a little child,” we must recognize that speciesism is as offensive as any other discrimination and as unjustified as any other exploitation. It’s simply privilege manifested as domination and a bias rooted in denying others their self-worth. PETA’s mission statement reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way” – acknowledging that those who happen not to have been born human are individuals, too, with their own desires, needs, and complex lives. They have the right to live in freedom and don’t exist simply to serve humankind. They aren’t ours to do with as we please, even taking away their very lives just for a sandwich or a pair of shoes. Most humans wouldn’t dream of treating their dogs the way factory farmers treat pigs, even though both species experience the same pain, joy, and fear. Many humans wear coats stuffed with feathers yanked out of the skin of a screaming goose, yet they’d never consider ripping out fistfuls of a parrot’s feathers. And it’s speciesist to suggest that animals in laboratories don’t have the same capacity for suffering that we do, both psychologically and physically, or that they don’t tremble when the laboratory door opens – for they do. Why, then, are animal experimenters not charged with cruelty for violating their victims’ rights? Why do they still tear infant monkeys away from their loving mothers, implant electrodes in cats’ brains, and force poisons down the throats of mice? There is no justification for raising chickens in crowded sheds reeking of ammonia, for punching and stomping on sheep while stealing their wool, or for treating Slaves to Habit I’m enlisting your support to help end human

dolphins like surfboards by balancing on their faces as is done at SeaWorld.

Justice Begins With Just Us To end speciesism, we must take a hard look at our personal choices and change all those that harm others. We can go vegan to combat climate change or to clean out our clogged arteries, or we can do so because it is simply wrong to exploit, hurt, and kill other sentient beings for food. There is animal-free clothing everywhere, from high end to bargain basement. We can choose personal care and household products that aren’t tested on animals and donate only to health charities that don’t conduct animal experiments. And we can avoid circuses that treat animals as living props. Making kind choices isn’t hard at all, although even if it were, the extra effort would still be worth it. Animals aren’t like us – they are us. They deserve equal consideration, regardless of anyone’s opinion of them. If we just shrug off speciesism, we show ourselves to be not superior but small-minded, self-centered, and mean spirited. At 51, I’ve worked at PETA longer than I haven’t. I’ve seen a lot of progress, but we still have far to go. I’m challenging everyone to examine their own prejudice toward animals, of whomwe are but one kind.

SHOP ’TIL IT STOPS! Get your “End Speciesism” merch at PETA.org/Store.

“End Speciesism” billboard: Billboard © iStock.com/ghornephoto | Chimpanzee © iStock.com/Zocha_K | Rat © iStock.com/Caymia | Rooster © iStock.com/LordRunar • Torn paper border: © iStock.com/yasinguneysu

Nearly 14,000 people have signed the pledge at PETA.org/EndSpeciesism so far. Please join them.

“Do you want a less violent world? Then what are you going to do about it?” That’s the question Vampire Diaries star Kat Graham asks in a hard-hitting new video for PETA’s #EndSpeciesism campaign. Her point is a straightforward challenge to anyone who wants to live an ethical life: “If you are opposed to abuse, torture, oppression, exploitation, child abuse, sexual assault, murder, you don’t pay for it,” she says. “Let’s live kindly. Peacefully. Go vegan.” Kat Graham Supports #EndSpeciesism

Please join the call to #EndSpeciesism, end animal slavery, and make future generations proud.

“We must challenge everyone to examine their prejudice toward animals.”

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Take Action Now Watch the video at PETA.org/Kat , and share her vital message with

everyone you know.

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PETA’S 2020 VISION: END SPECIESISM

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FREE(DOM) FOR ALL

Gripping Tales of Elephant Funerals, Cow Kidnappers, and More in ‘ Animalkind ’ BUY THIS BOOK!

Mayim Bialik: © Photo: © Robert Sebree | Styling:Alison M. Kahn | Makeup: Kelsey Deenihan for Exclusive Artists

D o animals experience love? In PETA President Ingrid Newkirk’s new book, Animalkind, we get the answer straight from the source—the animals themselves. Love and Loss on the Savannah On October 10, 2003, in Kenya’s Samburu National Reserve, an elephant named Eleanor collapsed. The matriarch of her herd at forty years old, she had been sick for some time: her trunk was swollen and limp, one tusk was broken from a prior fall. Grace, a young elephant, rushed to her fallen friend and, using her tusks, tried to haul Eleanor back to her feet. But she was too weak. Grace called out in distress. Then, she seemed to understand. Instead of leaving, she remained next to her friend, gently stroking her. The following morning, after Eleanor had died, a parade of elephants gathered by her body, sniffing and stroking her. Over the next five days members of Eleanor’s family stayed by her, and even elephants from separate, unrelated families came to pay their respects. A research team who observed the elephants concluded that it was “an example of how elephants and humans may share emotions, such as compassion, and have an awareness and interest about death.” Dr. Thom van Dooren, an Australian anthropologist, told National Geographic magazine that there is “very good evidence to suggest that crows and a number of other mammals grieve for their dead.” Highly intelligent, corvids have been known to hold “funerals” for their fallen comrades. Upon the death of a friend, a flock of American crows will gather around the body for several hours. Can we even begin to imagine how deeply they must grieve when a friend or family member dies slowly and painfully in a senseless experiment like those that PETA is campaigning against at Colorado State University? By Ingrid Newkirk

“Buy this book for anyone you know who harbors even the slightest doubt that animals aren’t super-clever or that there aren’t many ways to help them because Newkirk and Stone show that animals are, and that you can.” – Edie Falco

Book: © iStock.com/gruffi • Mayim Bialik ad: Photo: © Robert Sebree | Styling:Alison M. Kahn | Makeup: Kelsey Deenihan for Exclusive Artists

Take Action Now Find fascinating

mothers, no matter if they have two, four, or eight legs, understand what it means to lose a child—that piece of themselves that can never be restored. When a cow on a dairy farm delivered twins, and knowing that one of her babies would be taken away from her—to be made into veal like most calves—in a “Sophie’s Choice” moment she brought one baby to the farmer and kept one hidden in secret. Songs in the Attic We will never be able to comprehend the depth and beauty of animal compassion. For proof, look no further than mice, who live their lives avoiding the gaze of humankind. Remember the mice in movies like Cinderella and Babe singing their sweet, high-pitched tunes? It turns out that real mice actually sing to each other in frequencies too high for the human ear to detect. Using sensitive microphones, Austrian scientists discovered that mice sing to each other during courtship—ultrasonic ballads only they can hear. If we can lie in bed oblivious to the love songs of our tiny friends, then what else are we missing? The greatest love stories of our time may be happening high in the sky, deep under the sea, inside the densest forests—or perhaps under our own floorboards, in the dead of night.

W]hile it may sound trite, knowledge really is power. Animalkind is a book that empowers readers with both the knowledge to understand who animals are (and to dispel the notion of “what” we assume they are) and the power to change the way the world treats them. WHY MAYIM BIALIK LOVES ANIMALKIND

information you can use to help animals every day in Animalkind, available at PETA.org/Store . Buy a copy for yourself, and buy extras for friends to help them on the road to living more compassionately.

The scientist in me appreciates Animalkind because it’s full of scientific studies, captivating data, and unbelievable facts about animal behavior. The vegan in me loves this book because it shows readers

how easy and rewarding it is to navigate the world without harming animals. Eating decadent, rich food, sporting fashionable purses and clothing that look and feel like “real” leather, and experiencing entertainment on screen or under the big top can still be a part of your life—all without harming another creature in the process.

I raise my boys to question things and not accept the world as it is just because it’s convenient or easy. I teach them to be just and kind, not complacent. I hope they grow up and continue to make life choices based on facts but also on empathy. Animalkind is a book that can teach them – and all of us – how to live this way. – Mayim Bialik

It is not solely a human characteristic to experience the ecstasy of love and the anguish of loss. All

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PETA’S 2020 VISION: AN ANIMAL KIND OF YEAR

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SPLENDOR IN THE GRASS

New Film

How Three PETA Scientists Are Changing the Face of Scientific Research

A powerful new documentary by BAFTA-winning director Alex Lockwood exposes the insidious ways universities encourage smart young scientists to become

animal experimenters. It’s generating buzz and shaking up the scientific world, and it stars three PETA scientists: Drs. Frances Cheng, Emily Trunnell, and Amy Clippinger.

When she questioned the need for some 200 animals to be killed over the course of her neuroscience doctoral program, Dr. Trunnell faced similar dismissiveness – and reached a similarly unsettling conclusion: Her experiments weren’t for the greater good or to cure any diseases but merely to get her degree. “I should have known better,” she reflects. “Everybody in charge was doing all this, too.” Dr. Clippinger describes killing trusting, vulnerable rats, who had enjoyed nestling in the crook of her arm, in experiments as “a betrayal.” Equipped with first hand knowledge of the cruelty inherent in animal tests and the frequent inapplicability of those tests to finding cures for humans, she committed to practicing better science. They Got out of the Laboratory – Now They’re Getting Animals Out, Too All three of these clever, caring scientists have left animal experiments behind and now work for PETA. Using their expertise, they’re ending experiments on animals and promoting humane, human-relevant research that is truly lifesaving. Dr. Cheng has persuaded dozens of global food and beverage companies to ban tests on animals, including Barilla, Kikkoman, House Foods, the Kellogg Company, Pernod Ricard (the world’s second-largest wine and spirits company, which makes Absolut Vodka, Chivas Regal whisky, and Jameson IrishWhiskey), and Japanese alcohol giants Asahi, Kirin, Sapporo, and Suntory (maker of Jim Beam, Maker’s Mark, and other spirits). Although she still struggles to forgive herself for her past involvement in animal experiments, she acknowledges

Lettering: © iStock.com/Lostanastacia • Blood spatter: © iStock.com/Barcin • Experimentation ad: © iStock.com/Olena Kurashova • Film strip: © iStock.com/Simon Herrmann • Blank billboard: © iStock.com/Nastco

All three embarked on their Ph.D. programs in the sciences determined to make a difference in the world by helping to find cures for diseases. But they soon found themselves facing a crisis of conscience: In earning their degrees, they would be taking lives, not saving them. Even though they believed that tests on animals were unnecessary, the compassionate scientists were part of a system that fosters and funds animal testing. This realization changed the direction of their lives and careers. All three decided independently to apply their expertise toward ending the harm inflicted on animals in laboratories. Now, they’re telling their stories. Schooled in Cruelty Once she realized that her experiments – which involved feeding rats diets high in saturated fat and inducing fatal heart attacks – did not apply to humans, Dr. Cheng became deeply disillusioned. Investigating further, she learned that 95% of drugs that test safe and effective in animals fail in human clinical trials. However, her advisers and senior scientists dismissed her concerns, saying that it wasn’t “her job” to worry about such things.

Dr. Cheng finds comfort in knowing that she has saved far more animals in her work at PETA than she was made to kill during her Ph.D. studies.

that the number of animals she’s saved through her work at PETA has surpassed the number she killed and will only keep growing. Dr. Trunnell has persuaded pharmaceutical behemoths AbbVie, DSM, Johnson & Johnson, Roche, AstraZeneca, Novo Nordisk A/S, Boehringer Ingelheim, and Sage Therapeutics to abandon the “forced swim test,” in which small animals are dosed with test substances, dropped into inescapable containers of water, and left to swim frantically. “I am going to be on the right side of history,” she says.

The PETA International Science Consortium Ltd., and their work is playing a key role in helping the EPA reach its goal of ending tests on mammals. Her team’s work with the agency led the EPA to draft a policy allowing companies to avoid a test that involved feeding birds pesticide-laced food and killing them, among many other victories for animals. The three are also changing the future of science, by helping Ph.D. students who face the same pressure they once did to experiment on animals. To inform students of their right to object to such experimentation, PETA is running ads at universities across the US, including Harvard and Tufts, offering guidance on refusing to

harm animals in the name of science.

PETA’s scientists set out to save lives and change the world – and that’s precisely what they’re doing. As Dr. Clippinger says, “This is exactly why I got into science. It’s a win-win situation, because I can save animals and do good work. It doesn’t get any better than that.”

Take Action Now Visit PETA.org/TestSubjects to watch the film. Please share it with friends, family, and

anyone you know who is considering studying science, and encourage them to visit PETA.org to learn about humane research options. Global 11

Dr. Clippinger directs a team of scientists who advise

PETA’S 2020 VISION: ANIMALS ARE NOT OURS TO EXPERIMENT ON

10 DEGREES OF CRUELTY

Basketball Great John Salley Says: Congress, Cut the Pork

Orange Ginger Chia Fresca Makes 4 cups YOU’LL NEED 1 qt. orange juice 1-inch piece fresh ginger, peeled and sliced 1 /4 cup chia seeds METHOD • Place all the ingredients in a blender and blend until smooth. • Strain, if desired, and serve over ice.

Beetroot Carpaccio Makes 2 to 4 servings

METHOD • In a large bowl, whisk together the vegetable broth, soy sauce, Kitchen Bouquet seasoning, maple syrup, liquid smoke, mustard, and miso. • Place the gluten flour, lentils, chickpea flour, onion powder, and garlic powder in a food processor and blend until combined. • Add the wet ingredients to the food processor and process for 2 to 3 minutes. • Transfer the dough to a clean work surface. Knead for 2 to 3 minutes, adding more gluten flour if necessary. • Divide the dough into 4 to 6 pieces and form into the shape of steaks. • Using a food steamer, follow the manufacturer’s instructions to steam the “steaks” for 15 to 20 minutes. • Brush with oil and generously sprinkle with steak seasoning. Grill for 2 to 3 minutes on each side, or until just browned. (Be careful not to overcook.) • Serve with the Steak Sauce and garnish with the chopped chives. Flip and steam for another 15 to 20 minutes. • Refrigerate for at least 1 hour to firm up.

YOU’LL NEED 2 red beets, trimmed 2 yellow beets, trimmed 2 Tbsp. olive oil 2 Tbsp. apple cider vinegar 1 canned chipotle pepper, chopped Salt, to taste Microgreens, for garnish 2 Tbsp. toasted slivered almonds, for garnish

Buddhist and classically trained chef Jean-Philippe Cyr had an epiphany after preparing lamb for 400 guests at a banquet. Wanting to align his food choices with his values, he decided to use his culinary skills to promote vegan eating – and The Buddhist Chef, his popular blog, was born.

METHOD • Place the red beets in a saucepan and the yellow beets in a second saucepan. Cover with cold water. Bring the water in both saucepans to a boil then reduce the heat, cover, and simmer for 50 minutes. Drain and allow to cool. • Peel the beets under cold running water then slice thinly. • In a large bowl, whisk together the oil, vinegar, chipotle pepper, and salt. Add the sliced beets then place in the refrigerator until ready to serve. • Arrange the beets on a serving plate and garnish with the microgreens and toasted almonds.

PETA has been serving up veggie dogs to legislators for over two decades.

Steak Sauce Makes about 1½ cups YOU’LL NEED 2 Tbsp. vegetable oil 2 shallots, minced 1 /4 cup brandy 3 /4 cup vegetable broth

Recipes: © Samuel Joubert • Book cover art: © Samuel Joubert • Jean-Philippe Cyr: © Samuel Joubert • Flowers: © iStock.com/Videowok_art • Torn paper border: © iStock.com/yasinguneysu

I f there’s one thing both sides of the aisle can agree on, getting to meet vegan basketball legend John Salley is a slam dunk. Capitol Hill employees were lining up when the four-time NBA champ handed out delicious vegan sausages at PETA’s 23 rd annual Congressional Veggie Dog Lunch, the animal-friendly answer to the meat industry’s disgusting annual hot dog luncheon. In addition to serving up nearly 500 Beyond Sausages – named one of the Best Inventions of 2018 by TIME magazine – Salley distributed signed souvenir miniature basketballs urging everyone to go vegan, and PETA volunteers handed out more than 300 vegan cookbooks and vegan starter kits to enthusiastic congressional staffers. A vegan for over a decade and a vegetarian for years before that, Salley has credited his healthy diet with improving his performance. “I remember when I became a vegetarian and my game changed,” he told ESPN.

Vegan Seitan Steak Makes 4 to 6 “steaks” YOU’LL NEED 1 1 /2 cups hot vegetable broth 1 /4 cup soy sauce 2 Tbsp. Kitchen Bouquet seasoning 1 Tbsp. maple syrup 1 Tbsp. liquid smoke 1 Tbsp. Dijon mustard 1 Tbsp. miso 2 1 /2 cups gluten flour 1 cup canned lentils, rinsed and drained

Michigan Rep. Debbie Dingell, a Salley fan since he won two NBA championships with the Detroit Pistons, apparently agrees. “I’m the queen of junk food at 5'2",” she tweeted. “My friend@thejohnsalley is the king of vegetables at 6'11". Kids, you decide….” Whether you’re looking to give animals an assist or experience a rebound in your health, eating vegan is a game changer. Vegans have a smaller carbon footprint and a reduced risk of suffering from heart attacks, diabetes, obesity, cancer, and strokes than meat-eaters do – and they each spare nearly 200 animals a year a terrifying death.

These recipes are adapted from Jean-Philippe’s new cookbook, available at PETA.org/Store . Vegan Nirvana

3 /4 cup soy cream 1 Tbsp. maple syrup 1 Tbsp. vegan Worcestershire sauce 1 tsp. Dijon mustard 1 tsp. coarsely ground black pepper Salt, to taste

METHOD • In a saucepan, warm the oil over medium heat then sauté the shallots for 2 to 3 minutes. • Add the brandy and boil for 2 to 3 minutes, or until the alcohol evaporates. • Whisk in the vegetable broth, soy cream, maple syrup, vegan Worcestershire sauce, mustard, and pepper. • Simmer over medium-high heat. When thickened, season with salt.

1 /3 cup chickpea flour 1 Tbsp. onion powder 1 Tbsp. garlic powder Vegetable oil Steak seasoning

Take Action Now Eat like a champ! Get started today by downloading recipes for tasty vegan

Steak Sauce (recipe follows) Chopped chives, for garnish

dishes at PETA.org/Recipes .

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PETA’S 2020 VISION: ANIMALS ARE NOT OURS TO EAT

12 ZEN WE EAT

Notorious Experimenters Hold Animals at Knifepoint Stop Those Men! Shreesh Mysore and Joshua Gordon make money at the expense of the helpless animals they force to undergo painful, terrifying experiments.

P E T A ’ s 2 0 2 0 V i s i o n • P E T A ’ s 2 0 2 0 V i s i o n •

Polaroid: © iStock.com/blackred

Sheltering The Future Is Socially Conscious

Robbing the Gravy Train At Johns Hopkins University, Shreesh Mysore spends his days torturing barn owls by cutting into their skulls and bombarding them with lights and noise, supposedly to learn more about attention deficit disorder in humans. During these experiments, he pokes electrodes into the brains of fully conscious birds for hours, mutilating them so severely that they become “unusable” – at which point he kills them. Mysore admits that his experiments are painful for the owls, yet in his grant application for the experiments, he provides scant information on any pain medication administered. Unlike humans, owls have well-developed auditory and visual systems specializing in target selection. Bombarding them with artificial stimulation while measuring their brain activity in a distressing and completely unnatural situation does nothing to further our understanding of human disorders. Mysore intends to torment up to 60 owls in his latest round of horrors, including using six for practice surgeries by inexperienced staff. He forces some owls to breed and produce more victims for his laboratory. Between Johns Hopkins and the National Institutes of Health (NIH), he’s received more than $2.3 million in funding. Wanted: A Conscience Joshua Gordon’s hands were dirty before he became director of the National Institute of Mental Health (NIMH): A psychiatrist and animal experimenter, he’s subjected mice, rats, and other small animals to the same sick experiments that he now oversees.

and then drop them into beakers of water to see how long they’ll swim for their lives. In the “tail suspension test,” experimenters tape mice upside down by their sensitive tails, and in the “foot shock experiment,” they lock rodents in an electrified chamber and jolt them repeatedly. Perhaps most twisted of all, experimenters apply a male mouse’s urine to the vaginas of female mice before placing them in cages with unfamiliar males, which causes the males to attack. In addition to being criminally cruel, these pointless tests waste money and hinder legitimate efforts to treat humans struggling with mental illness. Bad Company Mysore and Gordon aren’t the first mad scientists to come under PETA’s microscope. John Hagmann masterminded the cruel US military trauma training program in which pigs and goats are shot, stabbed, dismembered, and killed. Following PETA’s campaign, the Department of Defense cut him off, forcing him out of business. Eric Nestler and his Icahn School of Medicine accomplices in New York have tried to determine whether male rats prefer amphetamines or sex by cutting open their skulls, pumping in chemicals, and then dissecting their brains. Thanks to PETA, four other experimenters responsible for similar tests no longer receive NIH funding.

By Ingrid Newkirk

Owl: © Johns Hopkins University, “Owls Help Unlock the Secrets of Attention” • Owl ad: © iStock.com/sbisme • Masking tape: © iStock.com/spxChrome • Film strip: © iStock.com/natasaadzic

R ecently, a staff member arrived at PETA’s headquarters in Norfolk, Virginia, and saw a cat carrier outside. People sometimes donate such items to us, and we’re grateful. But when he went to pick it up, two pairs of green eyes looked back at him. Thank goodness nothing had happened to the cats during the night. Chances are, having tried other facilities with “no room at the inn,” their owners feared it would be the same with us. But as an open-admission shelter, PETA never turns any animals away, ever. ‘No-Kill’ or No Help? The same can’t be said for an ever-increasing number of shelters, which are implementing “no-kill” policies, including turning animals away because they’re almost always full, putting animals on months-long waiting lists, charging “surrender fees,” and limiting their hours of operation – motivated by nothing more than a desire to boost their artificial “saved” statistics. It’s a dangerous trend that’s fueling an epidemic of abandoned animals with nowhere to go.

come to an awful end: being tossed out onto the highway, dumped in the woods, or thrown into a river to drown. Within just 24 hours, 20 cats were left outside an Ohio shelter that only accepts “adoptable” animals – that is, if space is available. A Chihuahua was seriously injured when she was thrown over the fence at a “no-kill” shelter that charges a fee and requires appointments. After being turned away at a Florida shelter, a kitten’s owner abandoned him in the parking lot, where he got hit by a car and died from his injuries. If unwanted animals wind up in the hands of phony “rescuers” (hoarders) – like the one in California whose house burned down with 100 cats trapped inside in carriers – then sadly, it’s out of the frying pan into the fire. Sheltering With Mercy Animal shelters’ most important responsibility is to prevent the suffering of as many animals as possible. That means adopting socially conscious sheltering policies, i.e., taking in all animals (without waiting lists or fees), making sound euthanasia decisions, providing low cost spay/neuter services to attack the homeless-animal crisis at its roots, helping with pre-surrender and post

adoption advice and support, and thoroughly screening potential adopters.

No one wants to euthanize, but socially conscious shelters accept the responsibility to do what’s needed: to offer a painless release for the seriously sick, injured, and aggressive as well as those with no good chance of adoption. It’s an act of mercy – unlike mercilessly slamming the door in the faces of people with unwanted animals who may end up abandoning or harming them because they have nowhere else to turn. PETA found the two cats left on our doorstep a loving home together. Others facing injuries, hunger, thirst, parasites, and a slow death can thank the “no-kill” movement for valuing numbers on a page more than the flesh-and blood animals they turn away.

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TORTURED BARN OWLS

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CRUEL FORCED SWIM TESTS

Take Action Now Please support socially conscious shelters – starting with never calling them “kill

Take Action Now Please go to PETA.org/JHUOwls to tell Johns Hopkins to end Mysore’s

“These practices sound more like something from the Inquisition than from the research laboratory of an esteemed university.” – Stephen Jones, raptor expert

experiments and PETA.org/NIMH to urge NIMH to stop wasting taxpayer dollars on cruel and irrelevant experiments. Urge your friends and family to get involved as well.

shelters,” which they don’t deserve. Donate supplies, volunteer to walk dogs, or hold a yard or bake sale to raise funds. And please also support PETA’s shelter and low-cost spay/neuter clinics at PETA.org/CAP .

In the “forced swim test,” his minions dose animals with a test substance, such as an antidepressant,

PETA receives endless reports of unwanted animals who

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PETA’S 2020 VISION: WINNING FOR ANIMALS

14 A CRIME MOST FOWL

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T he first time I decided to take it all off for animals, I was nervous. But I reminded myself that provocative protests are all in a day’s work at PETA. Since then, I’ve been part of “I’d Rather Go Naked Than Wear Fur” demos around the world – from Beijing (where, in a slight overreaction, the government deported me!) to the White House. I’ve worn a lettuce leaf bikini in Kazakhstan to encourage people to go vegan and joined PETA’s Running of the Nudes, a protest against Pamplona’s infamous Running of the Bulls. Today, I’m a corporate negotiator for animals, but I know that gawk-worthy stunts rocket animal issues into the headlines. Whenever photos of PETA activists going naked – or at least appearing to – make the news, people think and talk about the fact that producing clothing with fur, feathers, wool, and skin involves hurting living, feeling beings.

From Rat Feet to Corporate Meetings I started at PETA as an intern in the ’90s, and at one memorable early demonstration, I was fully dressed – as a rat. We were protesting Gillette’s product tests on animals, a campaign we won, and I was arrested. Later that day, I had to appear in court, but I hadn’t been wearing any shoes inside the costume. So I stood before the judge in street clothes and giant rat feet. No one could stop laughing – including the judge. I was released, and the charges were dropped. I continued to volunteer, using my time off to travel for PETA. In New York, I joined an anti-fur sit-in at Ivana Trump’s office – resulting in my first ride in a NYPD squad car. In Milan and Paris, I was forcibly ejected frommultiple fashions shows – including Burberry and Jean Paul Gaultier (both now fur-free). Again, sympathetic judges released me without a fine. Since then, I’ve had more civil interactions with companies, from The Kooples to Victoria Beckham, all resulting in positive changes for animals, but it usually took something like a jaw-dropping protest to get them to the table. A Handcuffed Cow Got Us to Now Making one leather vehicle interior can require killing up to eight cows, so at a motor show in Birmingham, I

once handcuffed myself to a car while dressed as a cow. The show’s organizers couldn’t cut the handcuffs off, so they had to let me stay put as I told everyone that leather causes cows to suffer! Now, look at how far we’ve come: From Nissan to Ferrari to Tesla, carmakers are using vegan leather upholstery, and more than 1,000 companies worldwide use the “PETA-Approved Vegan” logo, which I’m proud to say I helped design and implement. I protested “mulesing” – a gruesome mutilation in which large swaths of skin and flesh are cut from lambs’ rumps before they even get to the shearing sheds, where they’re violently shorn for their wool, as demonstrated by PETA’s exposés. That campaign got the attention of Patagonia, among other companies, and played a part in getting vegan wool into many stores.

Celebrity, and I accompanied Joan Jett as she hand delivered a letter about seal skins to the Norwegian minister of foreign affairs. (EU countries have since banned seal skin imports.) I’ll leave you with a story about one of my favorite celebs, the late Sir Roger Moore, who worked with me to push Selfridges department store to stop selling foie gras and who helped PETA decry animal circuses and hunting. Once, we were filming on the grounds of a fancy hotel in Monaco that had lemon trees. I’d never actually seen lemons on trees before (it’s not warm enough for them in my native Scotland), and Sir Roger encouraged me to “steal” one. To help, he jumped up and down in front of a security camera to create a diversion while I did just that! R.I.P., you lovely man.

Take Action Now Start speaking up for animals today. Visit PETA.org/GetActive to find out how.

When James Bond Gives You Lemons … I’ve also had the honor of working with many

Fur demo photo: © Pierre Suu / Contributor • Torn paper border: © iStock.com/yasinguneysu • Polaroid: © iStock.com/blackred • Picture frame/border: © iStock.com/kyoshino

kindhearted celebrities on a variety of PETA campaigns, including Kate Winslet, who narrated an exposé about foie gras, and Simon Cowell, who recorded a PSA about the dangers of leaving dogs in hot cars. Russell Brand was a hoot when I visited him live on his radio show to tell him he’d been crowned PETA’s Sexiest Vegetarian

My Journey From PETA Demonstrator to Negotiator

By Yvonne Taylor, Director Corporate Projects for PETA UK

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PETA’S 2020 VISION: NEVER BE SILENT

16 SCOTTISH WILES

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From Pineapples to Tea, THE NEW

P E T A ’ s 2 0 2 0 V i s i o n • P E T A ’ s 2 0 2 0 V i s i o n •

LEATHER Is Animal-Free

India cow photos: © PETA/Karremann • Torn paper border: © iStock.com/yasinguneysu

Pineapple: © Piñatex • Bags: © GUNAS New York • Shoes: © BOSS • Blue shoes: © Veerah

Kaley Cuoco’s Passion for Vegan Fashion Big Bang Theory star Kaley Cuoco and Fashion Police cohost and celebrity stylist Brad Goreski teamed up to showcase some of their favorite vegan fashions – from a shimmery “shearling” jacket to a supple, non-animal leather jumpsuit – in a lighthearted video for PETA (at PETA.org/KaleyAndBrad ). “To me, [fur is] the most absurd thing in the world,” Kaley says. “There is no need for it. There’s so many good materials out there that are vegan and that look gorgeous and feel delicious.” Like these compassionate stars’ cute PETA tees? Snap them up at PETA.org/Store .

S how of hands: Howmany of you remember those novelty paper dresses that were a big hit in the late 1960s? Believe it or not, they’re back – only today’s “paper” clothes are here to stay. Designers now use wood pulp and many other innovative materials – including pineapple leaves, coffee grounds, kombucha, grapes, mushrooms, and the fruit mash left behind in the cider-pressing process – instead of animal skins.

hungry, parched, exhausted, lame, or ill, many collapsed. Herders then mercilessly broke their tails and smeared chili peppers into their eyes in order to inflict enough pain to keep them moving. Others were crammed into transport trucks so crowded that they arrived with broken bones or suffocated. At the slaughterhouse, their throats were cut with dull knives in full view of other cows, and fully conscious, they were left to bleed to death. Downed cows rested their heads on the bodies of others, desperately seeking comfort amid the frightening chaos. Leather Industry in a Death Spiral Following the exposé, PETA and its international affiliates held eye-catching protests, pressured government agencies to enforce animal protection laws, urged Indian schools to switch to nonleather shoes for their uniforms, and pushed hard to get global retail giants – including Gucci, Kenneth Cole, Florsheim, Nike, and Reebok – to stop using Indian leather in their products. Now, 20 years later, the astronomical demand for cruelty-free, eco-friendly, vegan leather is one reason why animal-leather processors around the world are going out of business. According to an industry insider, the Australian “leather industry is in one of the worst depressions it’s been in in living memory.” In Delhi, the price of skins has taken such a nosedive that people who used to buy animal carcasses so that they could sell the skins now demand payment to haul dead animals away.

Fruit leather: Veerah makes pumps

Vegan leather has arrived: In the first half of 2019, sales of vegan clothing, accessories, and footwear increased 54% at US stores. And British retailer Marks & Spencer vastly expanded its vegan footwear collection to more than 350 styles after noticing that searches for vegan products on its website had spiked 200%.

from apple pulp, BOSS makes sneakers from pineapple leaf fiber, and PETA Business Friend GUNAS makes vegan handbags, which Latin GRAMMYs presenters and performers received in the backstage gift lounge.

I Slept With Chrissie Hynde

These exciting changes didn’t happen overnight, of course. PETA has been campaigning for decades to end the use of not just leather but all animal-derived materials. PETA the First to Expose Secret Suffering Behind Leather PETA President Ingrid Newkirk and German filmmaker Manfred Karremann first exposed India’s horrific leather trade in 1999, returning to Ingrid’s childhood home to investigate the killing of millions of cows for their flesh and, even more lucratively, their skin, which is exported all around the world. They documented cows subjected to grueling death marches, forced to trudge for up to 100 miles (161 km) to states where slaughter is permitted. Desperately

“Deconstructing” leather clothes in the window of the Gap flagship store in New York City got rocker Chrissie Hynde and me thrown into jail, where we shared a cell overnight. We didn’t get much sleep, because officers kept waking us up to have their photos taken with Chrissie and ask her to sing “Back on the Chain Gang.” The next day, Gap dropped the charges and agreed to end leather imports from India and China. – Ingrid Newkirk

Take Action Now Visit PETA.org/Living for resources to help you shop cruelty-free.

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PETA’S 2020 VISION: ANIMALS ARE NOT OURS TO WEAR

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SOLE SURVIVOR