PETA Global Issue 3

ANIMALS SAVED BECAUSE OF YOU!

Pig: © iStock.com/IlonaBudzbon

You probably think of salespeople going door to door hawking magazine subscriptions – not cutting up pigs. But that’s exactly what sales reps for Johnson & Johnson were doing in training demonstrations of the company’s medical equipment. So PETA mobilized its supporters, and in less than 24 hours, the campaign had succeeded. After receiving nearly 12,000 e-mails, Johnson & Johnson told PETA that it had “discontinued live animal use in sales training across our North America region” and would end the practice worldwide within two months, which it did. PETA members helped saved the day – and the pigs – and are winning those kinds of victories every week. PETA Members Save Pigs From Deadly Sales Demos – and Much More

10 THE POWER OF THE PIXEL

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