PETA Global 2023 Issue 2

animals from both “humane” and conventional brands often end up at the exact same place – an industrial slaughterhouse. After PETA Foundation attorneys filed a class-action lawsuit on behalf of consumers who were duped into buying Nellie’s Free Range Eggs, a federal court judge established that a marketing campaign showing hens frolicking outdoors – when, as alleged, they’re actually housed in filthy, cramped conditions that prevent many from ever going outside – can be misleading to consumers. Shoppers who had bought Nellie’s eggs and then watched PETA’s damning footage said that they felt “betrayed.” Since then, additional lawsuits have been filed against the company on behalf of other consumers who feel betrayed – embracing the same theories pioneered by PETA Foundation lawyers. In another case, following PETA’s undercover investigation into Plainville Farms, authorities charged 12 former workers with 141 counts of cruelty to turkeys, the largest number of charges in any case involving factory-farmed animals in US history. PETA has submitted a complaint to the Federal Trade Commission (FTC) alleging that Plainville is engaging in false advertising by claiming that turkeys are “humanely” raised in a “stress-free environment” even though workers have traumatized them by kicking and stomping on them. PETA submitted another FTC complaint alleging that American Humane falsely and misleadingly claims that it has “set the gold standard in animal welfare” even though its standards for certification are not meaningfully any better than standard industry practices. American Humane has also given approval to the notorious turkey-slaughter company Butterball, where a PETA investigation previously revealed that workers stomped on birds, slammed them into walls, and tore off their limbs, and to Culver Duck Farm, where, according to a whistleblower, ducks were suffocated, buried alive, and gang-raped as a result of intense crowding and live ducklings were ground up while fully conscious. “ As a mother myself, I can’t imagine a greater trauma than having my newborn taken from me.”

Desperate mother cows like this one have been filmed frantically chasing after the trucks that carry their babies away.

Cows: © SAFE for Animals

STAY OUT OF STARBUCKS!

Civet cat: © dwi putra stock/Shutterstock.com

Contrary to the company’s “environmental policy,” Starbucks US still charges more for vegan milk, which, compared to the mother’s milk a cow makes for her calf, contributes far fewer greenhouse gases. Polite requests haven’t worked, so PETA supporters shut down busy Starbucks locations by encasing their feet in cement outside . Over 150,000 PETA supporters have contacted the chain to say, “Put your upcharge out to pasture!” PETA is also holding RISE Brewing Co. vegan latte giveaways to encourage

Legal eagle Asher Smith, PETA Foundation Director of Litigation, is taking on humanewashers – and winning!

Let’s End Humanewashing. PETA Foundation Lawyers File Trailblazing Case

Dairy companies must stop ‘calfnapping’

“with love.” Treating cows like milk machines and spinning it as “love” is truly shameless. Calves need to nurse. They also need the socialization that their mothers provide, like learning which foods are safe to eat and which herd members to avoid. But farmers remove the calves, who haven’t even been weaned, from their distraught mothers shortly after they’re born and take that milk for themselves so they can make money selling dairy products.

than having my newborn taken from me,” says the lawsuit’s plaintiff.

people to try vegan milk, then switch. Oregon’s Stumptown Coffee Roasters nabbed PETA’s Compassionate Coffee Chain Award for making oak milk its default option at no extra charge.

W e all know the phrase “mama bear,” but aren’t all mothers protective of their children? While working in his pasture, a New York farmer spotted a cow nursing a newborn calf hidden in the treeline. Since her previous babies had been taken away from her, she was trying to hide this one. Forcibly separating calves from their loving mothers is a constant occurrence on dairy farms. Desperate mother cows have been filmed frantically chasing after the trucks that carry their babies away and mournfully lowing for days in abject grief. That’s why the PETA Foundation’s innovative attorneys are seeking to upend such cruel practices. One part of that plan is a class-action lawsuit against US-based Organic Valley, which markets dairy around the world. The suit is on behalf of a California consumer who was duped into buying Organic Valley products because she believed the claims of the company (which, on some cartons, shows a silhouette of a mother cow and her calf) that it treats cows in a “humane” manner and

Shun ‘Farm Fresh’ and ‘Free-Range’ Shams Humanewashing includes claims like “cage-free,” “pasture-raised,” “humane,” and “ethical,” but these terms don’t mean what a reasonable consumer believes them to mean. The overwhelming majority of animal-derived foods marketed as “humane,” including those showing lush green fields on the packaging, come from farms in which huge numbers of animals are packed in as tightly as their meager standards allow to reduce costs, maximize output, and increase profits. Consumers who think they’re supporting small family farms would be in for a shock if they were to see what these places are really like. And

Civet Cats Still Suffering for Coffee PETA Asia’s new investigation into the cruel kopi luwak industry shows that – despite an international outcry – Asian palm civet cats are still being held in small, crude, filthy cages and forced to eat only coffee beans. The resulting excreted beans are then removed from the fecal matter and sold as a “delicacy.” Kopi luwak marketed as “wild sourced” is essentially a lie.

Take Action Now Call Starbucks at 206-447-1575 and ask that it dump the unjust upcharge. Never buy kopi luwak, and go to

PETA.org/Bacha to demand that Bacha Coffee stop selling it. PETA.org/NoUpcharge offers a list of coffee chains with no surcharge for vegan milk that you can patronize until Starbucks gets the message. Please share this with everyone you know.

“Pasture-raised,” “humane,” “ethical,” and other humanewashing terms sound good, but don’t buy it!

Take Action Now When you buy, they suffer and die. Replace milk and cheese with tasty vegan

options, including Miyoko’s Cultured Vegan Butter and Stokes artisanal vegan cheeses – and share them with your friends.

“As a mother myself, I can’t imagine a greater trauma

Global 9

8 DAIRY DECEPTION