PETA Global 2018 Issue 4

WARPED

CREDITS TO COME

“PETA has done more for animals than any other organization, and just for that alone, they have my endless support.” - KALEL, YOUTUBE STAR WITH 2 MILLION FOLLOWERS

Skater kid: © iStock.com/4x6

TOUR O

Emoji graphics: © iStock.com/davidcreacion • Not Your Mom Cartoon © Melinda Hegedus

H O W I T A L L B V E G A N • H O W I T A L L B V E G A N • H O W I T A L L B V E G A N •

J Harlem Globetrotters alum Crissa “Ace” Jackson is #VeganStrong.

Order her shirt at PETA.org/Store .

Generation Z will soon make up most of the world’s population. And that’s great news for animals. THE PETA GENERATION Generation Z Generation Z

One of the most influential personalities, Amanda Cerny, has a social media reach of 26 million people. The humorous pro-vegan video she made with PETA (watch at PETA.org/Cerny ) quickly went viral. For peta2’s Vegan Influencer Roundtable YouTube series, seven of the world’s biggest social media icons – Kalel, Daniella Monet, Yovana Mendoza, Sophia Esperanza, Jenné Claiborne, Cammie Scott, and Alexandra Beth – chatted about their animal rights convictions and the role they play in their lives. Every summer, peta2’s Warped Tour booths have been flooded with young animal rights advocates. During last summer’s tour, peta2 welcomed more than 65,000 newmembers into the text alert program. “Every single day, we were approached by an astounding number of people asking what they could do to help end animals’ suffering,” says staffer Caroline Gardner. “Every year, more and more people ask for vegan recipes, running (yes, literally running) up to the table ready to sign petitions, and – what I find most encouraging – seeking us out to thank us and let us know that they are now vegan because of an interaction that they had with the peta2 team years earlier.” Warped Tour organizers decided to make this year the festival’s last, but peta2 is a fixture at many other concerts and on college campuses, so the beat will go on.

“Image courtesy of Melinda Hegedus at MelindaHegedus.com"

Vegan Cheese Gives Cows a Reason to Smile PETA is giving people in the US, China, and India the opportunity to see – and feel – what it’s like to be a cow born on a dairy farm. The “I, Calf” virtual reality experience allows viewers to witness the true story of a calf whose mother secretly gave birth to twins and, remembering that farmers took her previous babies away, tried to hide one of her newborns to protect him. PETA gives every viewer a free So Delicious vegan ice cream sandwich or a vegan cheese snack, courtesy of Follow Your Heart, Chao, and other great companies. The response has been terrific. One “I, Calf” viewer said, “They all want to live, just like us. It’s awful. We should leave them be.” Another exclaimed, “I can’t believe it! Why didn’t my mom tell me about vegan cheese?!”

T oday, 79% of young people are regularly choosing meat-free meals. They’re drinking 550%more nondairy beverages than millennials, they’re refusing to dissect, and they’re actively engaging with PETA on social media. Why PETA? The group is ranked in the top 10 most popular charitable organizations (not just animal organizations) among young people, and it’s the only animal-protection organization in the top 30. That’s probably because PETA was the first animal rights group to recognize and invest in students’ power to make the world better and the fresh outlook and ideas that young people bring to the movement.

PETA’s youth division, peta2, is on college campuses, at social media conventions, and at concerts meeting with young people. It all started with the Vans Warped Tour music festival 16 years ago! Over free vegan ice cream, tasty vegan cheese, and other giveaways, staffers ask kids how peta2 can help them be a force for animals. Knowing that today’s youth take action from their phones, peta2 introduced apps, mobile action alerts, and text alerts to help win numerous victories. Generation Z wants to see more involvement from its favorite celebrities, including that new breed of stars, social media influencers, so peta2 amped up its engagement with them, and those collaborations are seen by millions of fans.

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Take Action Now Visit the app store to download PETA’s free app for iPhone or iPad

and you’ll be able to take action for animals from the airport, the doctor’s office waiting room, the checkout line, or anywhere else that you find yourself with a few minutes to spare.

Global 21

20 POWER TO Z PEOPLE