PETA Global 2018 Issue 1

GLOBAL

ITALY

VICTORY! Gucci Goes Fur-Free

Following more than 20 years of PETA protests – including one in which a PETA member doused then–head designer Tom Ford with blood-red tomato juice – Italian fashion giant Gucci announced that it will go fur-free starting this year because fur is “out-dated.” “Ethical fashion is the future of fashion,” said Elaine Welteroth, editor-in-chief of Teen Vogue . “Gucci’s decision to ban fur is a smart step in the right direction – for the environment, for animal rights, and for its massive base of young brand fans.” And after hearing from more than 260,000 PETA supporters over the past three years, luxury brands BCBGMAXAZRIA and BCBGeneration also decided to shed all fur – and angora – from their lines. Take Action Now Take a tip from X-Files icon Gillian Anderson: “PETA’s [T-shirts] are a great way for shy people like me to get the message across without saying anything.” Order yours today at PETACatalog.com .

Left Swipes for Tiger Stripes Tinder is kinder! After PETA Australia told executives of the popular international dating app that tiger cubs are taken away from their distraught mothers to be exploited as photo props, Tinder told users to remove tiger selfies, saying, “Posing next to a king of the jungle doesn’t make you one. … It’s time for the tiger selfies to go.”

Donkey © Sean Noronha | Gillian Anderson: © Rankin | Tiger selfie: © iStock.com/nullplus | Swipe left: © iStock.com/DStark | Iditarod dog: © Sled Dogs Film

PETA Pushes Iditarod Sponsors out of the Race State Farm, Guggenheim Partners, and Wells Fargo have all ended their sponsorship of the Iditarod since hearing from PETA and its supporters. Mushers in the annual dog-sled race force the dogs to run approximately 1,000 miles in some of the harshest conditions on Earth. Five dogs died in less than one week of the 2017 race alone. Race organizers have cut next year’s purse by $250,000, and now a whistleblower has reported witnessing widespread abuse at a top musher’s kennel – allegedly including

USA

USA

PETA’s ‘Cat-Smacking’ Video Wins Top Award What if humans treated housecats the way circuses treat big cats? PETA partnered with advertising agency Havas and animation company Rhythm and Hues Studios to create a video in which a man tries to force a “housecat” (actually a realistic computer generated image) to learn tricks by smacking him – hard. Viewers who thought the cat was real were outraged at first but then got the point. The OMMA Awards, which honor creative online marketing, gave the top prize in animation to the clip.

neglecting puppies to the point of death. Several of the musher’s dogs also tested positive for an opioid drug. The photo to the left shows the typical conditions in which dogs are kept when not racing. PETA is calling for a new investigation.

Take Action Now Visit PETA.org/Iditarod to urge Coca-Cola, Jack Daniel’s, and Chrysler to drop their sponsorships of the Iditarod and protect animals from being exploited for entertainment.

Watch the video at PETA.org/CatTricks .

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