PETA Global 2017 Issue 1

Turns 1 5! Before you could say, “I Am Not a Nugget,” peta2, launched in 2002, became the largest youth animal rights group in the world, with more than 1 6,000 members.

Helping teens and young adults move on to bigger and better things (for animals) is what peta2 has been doing for the past 15 years – and PETA’s youth division makes it look as easy as (vegan) pie. From tabling at every major music festival to helping Millennials score major victories for living beings, peta2 has become a wildly successful branch of the PETA family tree. Millennials are the largest generation in U.S. history, and peta2 inspired and mobilized them, just as it’s now inspiring and mobilizing the next generation. All around the world, young peta2 activists are taking action against animal-abusing industries by engaging in a creative combination of “boots on the ground” and “hand on the selfie stick” social media campaigning.

peta2 can save a life in 60 seconds. Online 60-second videos – including one showing ducks and geese violently plucked and slaughtered for their feathers – have persuaded students to make their dorm rooms down-free and pick a pillow fight with companies that use down. peta2’s “One-Minute Missions” are inspiring young people to take action – such as by “breaking up” with losers like leather and duds like dairy products and then posting their “End of Relationship” status on Facebook to let the world know that they’re no longer partners with animal parts. peta2 has inspired students to start animal rights clubs and screen movies such as Cowspiracy (making it more fun by taking shots of almond milk every time a nonvegan gasps) – as well as persuading them to slap an R.I.P. label on any flesh found in a shared fridge so as to remind roomies that their food choice stopped a beating heart. BE THE CHANGE!

By tweeting messages to the abusement park using popular emojis, members also let SeaWorld know that it’s being watched. Since its inception, peta2 has been there for all young people – fueling their desire for vegan fare and helping newbies become cruelty-free leaders and consumers who demand change for their dollar. One former PETA kid named Jilly is astounded by how much things have changed in the past two decades. “Growing up, I didn’t know many people my age who were vegan,” she says. “Now, living in rural Georgia, I’ll be asked why I’m vegan and it’s almost phrased like, ‘Is it because of animal rights?’ That often

F I N D O U T W H A Y B A C K P G E • B E T H E C H A N G E ! • C N D O - T U R

leads to [a] discussion about PETA.” • Donate to support youth activism at peta2.com/Donate.

T H E F U R O A N I M L S D E P     O N W H A T E D • B E T H E C H A N G E ! •

T H E F U R O A N I M L S D E P     O N W H A T E D • B E T H E C H A N G E ! •

T H E F U R O A N I M L S D E P     O N W H A T E D • B E T H E C H A N G E ! •

18 SAY IT LOUD